Sunday, October 19, 2008

Why you should NOT focus on the economy

Times are tough, sure, but what can you and I REALLY do about this economy? Nada!

I believe we all have a CHOICE. We can choose to push through and focus more than ever on how to make our business great: more efficient, more profitable, and find even more amazing things to offer.

OR we can whine about the economy day in and day out and live in fear.

Seth Godin has got a great post about this phenomena on his blog HERE. Never have I seen anyone so right about business and marketing (the NEW way of doing business and marketing) so I'd highly recommend adding this blog to your RSS reader.

"By focusing on the red box, the sore one, and ignoring the other elements of what makes our product or career worth marketing, we cause two problems. First, our attention does no good at all on the problem at hand, and second, the other boxes suffer.

The problem with whining is this: human beings like to be right. If you persuade yourself and your friends that times are really tough and that you're bound to fail, you'll probably do the things you need to do to make that true in the long run."

Today I am teaching a Photo Biz Boot Camp in Phoenix, AZ with a group of women entrepreneurs/photographers who have decided to NOT live in fear and DO something great for their business. Check back soon for updates!!

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