Wednesday, September 24, 2008

A Fresh Start / Goodbye lianalehman.com :)

The FINAL thing we do at Boot Camp is to get out the calendar and make a schedule of all of the things we need to do throughout the year to continue with making changes in our business.

With so much on my plate these past two years, the thing that kept being pushed to the back of the "to-do" list is the evaluation of my websites. Yeah, all SIX+ of them! LOL.

Back in 2006 when liana PHOTOGRAPHY got a face lift, our web presence included a three-part site that includes my main portfolio site (www.lianalehman.com), a site for all the information and extra things (www.liana.tv), and the blog (www.lianasbananas.com). Out of TONS of amazing websites throughout the nation, it won Professional Photographers of America's AN-NE award for marketing excellence.

So now fast forward... two years later.. and WOW things have changed ... with me, my business, AND the industry in general. After spending weeks/months updating and tweaking these three sites, we've decided to TRASH the old and welcome in the new. It's time for something fresh, something that will allow me to post the hordes of information I want online, in one place, while keeping it simple!

Our identity and blog stays the same but we'll be hosting the new site (likely on liana.tv) and lianalehman.com will soon be phased out (I'll soon no longer have LEHMAN as my last name! LOL) We also have a fun new business or two that may be launched in the next year or so... and one is NOT photo related at all (nor would I run it!!) FUN STUFF!!

Photobucket

Planning for and building a website is NO easy task. It takes web usability experience, design know-how, and technical expertise.

A lot of the materials need to be re-formatted for the new site. The above pic is how we're working on the organization and hierarchy of the site. LOTS of information to get on there -- and it needs to be intuitive to find. Check out the little scraps of paper we use to make it easy to play around with the different elements of the site :)

1 comment:

Jessie said...

Good luck with it all! I am sure it will all be fabulous.

 
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